Let me ask you something: how many emails do you delete every day without a second glance? Now, think about the ones you open—the ones you actually read. Chances are, it’s not the design that grabs your attention—it’s the words.
That’s because copywriting is the true engine behind email marketing success. It’s the difference between an email that gets ignored and one that drives clicks, sales, and loyalty.
Here’s why powerful copy beats flashy design every time:
- It grabs attention. Think about a subject line that sparks curiosity versus one that’s as bland as unsalted crackers. You’re clicking the first one, right?
- It connects emotionally. Great copy taps into your desires, fears, or aspirations. It speaks directly to what you care about.
- It sells the benefits. Instead of listing features, it shows how a product makes your life better.
- It drives action. Whether it’s “Buy Now” or “Read More,” persuasive copy moves readers to take that next step.
The best part? You don’t need to be a literary genius to make your emails work harder for you.
How to write copy that actually convert
- Know your audience. What keeps them up at night? What excites them? When your copy addresses these questions, it hits home.
- Keep it simple. Drop the jargon. Talk to your customers like you’re chatting with a friend over coffee.
- Focus on benefits. Forget the tech specs. Show them how your product solves their problems or makes their life better.
- Add urgency. A little FOMO goes a long way. Limited-time offers or product scarcity can drive action fast.
- Show proof. Nothing builds trust like real testimonials or reviews from happy customers.
- Test, test, test. The perfect email doesn’t exist—until you A/B test your subject lines, copy, and CTAs. Keep tweaking to find what resonates.
Email marketing isn’t just about sending pretty emails—it’s about connecting, persuading, and delivering value. Nail the copy, and you’ll transform your emails into revenue-generating machines.
Oh, and here’s the kicker: if you’re running an eCommerce brand making over €30k/month, I’m offering a free email strategy consultation Click here to book your call and let’s create some magic together.
Talk soon,
Federico 👨🏻💻
P.S. Copywriting is both an art and a science. The more you practice, the better it gets. Keep learning, testing, and refining. Your future self (and your customers) will thank you.
